Marketing News

RosalÍa Is the New Face of Calvin Klein Fragrances’ Euphoria Elixirs

Bold, Magnetic and Solar explore vanilla and the fruit of the orchid, crafted by IFF and dsm-firmenich, respectively.

Author Image

By: Lianna Albrizio

Associate Editor

Grammy-winning Latin-American songstress RosalÍa is the new face of Calvin Klein Fragrances’ Euphoria Elixirs, a new trio of distinct parfum intense creations. A new chapter of the iconic euphoria franchise, Euphoria Elixirs are a sensorial exploration of confidence, pleasure and sensuality, says the brand. Embodied by the Calvin Klein ambassador, the campaign fuses movement and vivid color into a captivating exploration of “freedom without limits,” per marketers. The songstress channels the ...

Continue reading this story and get 24/7 access to Happi for FREE


Already a subscriber? Sign in

Keep Up With Our Content. Subscribe To Happi Newsletters